Protect Your Brand

Posted on November 12th, 2009 by admin in Articles

We recently announced that we have protected our business and brand by trademarking our name. In increasingly competitive times, we thought we could help give some useful advice about the importance of protecting your brand. As a creative communications agency we are used to creating and launching new brands. Branding is much more than just a logo, identity or name. It reflects the total personality of your business and can refer to anything from a unique mark, word, colour or font. Your company branding is usually the first thing people associate with your business, and as we all know, first impressions count! The idea of protecting your brand is becoming more popular as the small business marketing place becomes more saturated and the best business names become less available. More and more people are starting their own business and protecting your business from possible infringement is becoming more common-place.

A good place to start when exploring the rather scary world of Intellectual property is the Intellectual Property Office. This site offers a wealth of information on how to take the necessary steps to protect your mark, logo or brand. On the flip-side, anyone wishing to start a business can do worse than to check out this site, to make sure that they are not about to infringe another companies trademark. Many new start-ups do not realise that Companies House will let you register a business name very similar to an existing business. Whilst this is fine from an incorporation perspective, you could be, without knowing it, infringing an existing trademark. Why Companies House and the IPO do not collaborate to help businesses avoid such a scenario is rather short-sighted.

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Trademark Tastic!

Posted on November 5th, 2009 by admin in Latest News

We are very proud to announce that after several months of waiting, NU Creative Ltd has successfully registered its Trademark. NU Creative is now a registered trademark of NU Creative Ltd and protects our name in the areas of Graphic and Web Design, Marketing, Advertising, Branding, Brand Consultancy Services and PR. These elements are classified in classes 35 and 42 or the Trademark Act. Will we add the infamous ‘TM’ to our logo?…probably not, but there will be a link added to our site to display our certificate in all its glory.

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