<h2>Delivering a 360 degree approach to brand strategy.</h2>

<p>NU Creative was commissioned to design a new website for Advance, but through competitor research and high-level conversation around the arc of the business, we agreed that the right way forward was to start with strategy. A change in leadership brought new thinking to the future of the business and through workshops and interviews we&nbsp;helped them&nbsp;redefine their purpose and build clarity within the organisation around the value they bring&nbsp;and who they do it for.&nbsp;</p>

<p>The consultancy space is big and busy. There are a lot of organisations offering formulas, trademarked techniques and services all delivered with the weight of the big organisation behind them. Advance are different and&nbsp;we knew that it was important to help them to define their voice and leverage a more personal language which reflected their approach.&nbsp;Knowing this, the visual identity brief was to present the organisation&#39;s energy, pace and humanity, something experienced in face-to-face encounters, but not present within their brand strategy or implementation.</p>

B2B Rebrand

Advance Consultancy

Branding, Brand strategy,  Digital, Web development, Web design, UX, UI

<h2>Automated, Connected, Digital</h2>

<p>Previously known as BotsAndUs, Dexory is a highly ambitious tech scale-up offering first-of-a-kind innovation and automation in the logistics industry. Their origins however started in robotics for retail environments (Heathrow T5), with their customer service robot Bo and a dream of a robot in every home. With the impact of COVID taking a heavy toll on their business, they pivoted their expertise towards the logistics industry. Offering a unique opportunity to supply chain industries to gather real-time data and insights across single or multiple warehousing sites in a perpetual flow of information.</p>

<p>BotsAndUs came to the studio with a brand challenge &ndash; to rename and relaunch their brand with a focus not on cool robots, but on how they were going to disrupt the logistics space, offering a totally new kind of oversight and control over their industry through automation.</p>

<p>&nbsp;</p>

Brand creation

Dexory

A youth engagement toolkit visual identity and website design

<h2>Allowing young voices to be heard</h2>

<p>As design partner to Grosvenor, we worked on the creation of a toolkit hub designed to drive youth engagement for development projects. It is aimed at planning teams, local youth services, sports providers and private developers to involve young people in these decisions. They are often excluded from these processes and yet are often the most affected by the changes that occur when redevelopments happen. The toolkit is designed to help those involved in the planning, to be able to run workshops and activities that include young people in a practical and engaging way. One of the benefits of this process is that young people often experience their local areas in a different way to adults, so it helps planners when developing, how best to realise the space so that it works&nbsp;for everyone. &nbsp;</p>

Voice, Opportunity, Power

Youth Engagement Toolkit

<h2>Delivering a high-performing website for a performance-based media agency.</h2>

<p>Known Media are a performance-based agency specialising in new customer acquisition and first party data through targeted email, social and native advertising. They help brands and businesses gain valuable new users using their own proprietary software. As a young, agile and technology-driven company, they approached us looking for a modern new website which better reflected the company and helped to visualise their brand story.</p>

Dynamic new website

Known Media

Wellbeing of Women website development and brand refresh

<h2>A warm and fresh approach for Wellbeing of Women</h2>

<p>Wellbeing of Women is a charity dedicated to improving the wellbeing of women, and the only UK charity to invest in research across the full spectrum of women&rsquo;s reproductive health.</p>

<p>Their website had become overly complex with key information difficult to access. They approached us to develop a new site to tackle this challenge. They wanted the new site to drive donations and engage prospective partners by embracing a more contemporary and fluid approach to the site design and functionality.</p>

<p>We needed to engage a broad range of audiences; researchers, prospective donors or corporate partners, as well as women looking for health information.</p>

Website redesign

Wellbeing of Women

Piiq full branding and website web development project

<h2>An exciting new alternative in the aerospace sector</h2>

<p>We were tasked with the opportunity to create a name and brand for an independent aviation insurance and risk management company. Aviation is a complex industry with very unique challenges and risks. Piiq offers an exciting alternative which is client focussed and talent driven. They are specialists in their field and present themselves as innovative and technologically advanced. The field in which Piiq operates is very top heavy, with larger competitors dominating the industry so allowing them to stand out as a credible solution was key to the project. They aspire to take on the big boys in the industry, so a fresh and tenacious approach was to be adopted for this new brand.&nbsp;</p>

New brand and website

Piiq

A2Dominion Annual Report design and artworking

<h2>Changing times</h2>

<p>We worked together with A2Dominion on the creation of their 2019-2020 annual report, providing concept development, artwork and copyediting support.</p>

<p>The theme of this year&rsquo;s report was the transition to the Group&rsquo;s new corporate strategy. It also reflected the coronavirus pandemic and A2Dominion&rsquo;s work to provide continuity to their customers. These customers still needed to be supported and services still needed to be delivered &ndash; which indeed they were. The idea of change and continuity was woven through the report by the use of a linear graphic device, representing a journey. This was underpinned by the graphic devices and text used throughout the report.</p>

Annual Report

A2 Dominion

Social Mobility Foundation Annual Review materials

<h2>Creating impact</h2>

<p style="margin-left:0cm; margin-right:0cm">Shortly after the launch of their re-brand, we partnered with Social Mobility Foundation to produce their annual review. The review is a real showcase piece for the charity and with the refreshed brand using bolder colours and reflecting a more modern look and feel, this was an opportunity to create something both informative and impactful. It&rsquo;s an important material produced by the Foundation as this is one of the main sales tools used for fundraising and awareness.</p>

Charity annual reviews

Social Mobility Foundation

Xenia new brand, visual identity and website design

<h2>Putting people first</h2>

<p>Respectability and trust are the two hallmarks of Xenia&rsquo;s core values &ndash; to be able to take people at their word is key. These values were shared equally between the two entities that came together to form the new offering of Xenia Trade Broking. Although now a brand-new company, the roots and people that form it have many years&rsquo; experience and expertise.</p>

Xenia

Gerald Edelman company rebrand, web development and visual identity.

<h2>Reinventing an accountancy firm, avoiding the word &lsquo;accountancy&rsquo;</h2>

<p>Although London-based accountants Gerald Edelman have strong traditional roots, they believe their role today goes far beyond the usual definition of accountancy. They have a genuine commitment to the overall success of their clients&rsquo; businesses &ndash; and this was the key message our branding team needed to communicate through a major rebrand.</p>

Company rebrand

Gerald Edelman

ABHI is the UK’s leading trade association for health technology.

<h2>Creating a future-proof brand</h2>

<p>ABHI is the UK&rsquo;s leading trade association for health technology. After consultations with a marketing and strategy agency, the company decided to go ahead with a rebrand in order to set themselves apart from other similar organisations and to ensure that the branding better reflected the future of the industry.</p>

New visual identity and animation

ABHI

Ed Broking animation, visual identity refresh and marketing materials.

<h2>An animation condensing twelve eventful months into two minutes</h2>

<p>Our digital and design teams developed the two-minute animation, providing a clear, interesting snapshot of key successes in &lsquo;A Year in the Life of Ed&rsquo;. With an upbeat yet professional tone, the film uses very simple graphics and a suite of icons to communicate statistics and other information.</p>

Animation and Visual Identity Refresh

Ed Broking

<h2>Refreshing the message</h2>

<p>Miller are one of the world&rsquo;s leading specialist insurance and reinsurance brokers. They are known for being specialists across a wide range of sectors. As such, they have a lot of marketing collateral for each area. Over the years, the materials have become inconsistent and confused so they conducted an internal brand audit to streamline the amount of materials and create a strong brand voice. NU Creative was engaged to develop a refreshed look and feel for the brand so there was a consistent message. The overall feel of the new visual identity was to be contemporary yet professional.</p>

Brand Revitalisation

Miller

<p>Dedicated to &#39;underdogs&#39; and &#39;wunderdogs&#39;. Wunderdog is a new, hot-off-the-press, dog-lifestyle magazine with original content on rescue dogs, charities, fashion, health and care. Featuring original illustration and photography the tone of the magazine is art, culture and lifestyle.&nbsp;</p>

New Magazine Design

Wunderdog Magazine

Hireworks visual identity, branding and web development.

<h2>Making the most of a highly visual business</h2>

<p>Hireworks provides cutting rooms and editing systems for film and TV post-production, and has been involved with major movies such as Skyfall and Gravity. It also offers live editing facilities for outdoor events, including Wimbledon. Despite this success, the company felt its brand was dated. Our challenge was to rebrand it as one of the leaders in its industry.</p>

Hireworks

Campaign identity for Prevention Matters Buckinghamshire County Council

<h2>Encouraging lonely people to seek help</h2>

<p>Prevention Matters is a free advice service in Buckinghamshire, connecting people who feel isolated, to social activities, volunteers and community services. The aim is to help regain confidence and independence. So our main task in developing an awareness campaign was to encourage initial contact from individuals who need assistance, or from their family or friends.</p>

Buckinghamshire County Council

Prevention matters

Branding, web development and magazine for Enfield Council.

<h2>Building enthusiasm for local leisure and entertainment</h2>

<p style="margin-left:0cm; margin-right:0cm">When Enfield Council wanted to rebrand three of its leisure venues, the brief challenged us to reflect their energetic spirit in a modern way &ndash; while conveying a strong sense of tradition, and the personality of Bruce Forsyth, the borough&rsquo;s most famous son. We also created two new brands: Active Enfield for sports, dance and health facilities, and Enfield Presents, the arts and culture umbrella brand.</p>

Rebrand of arts and culture venues

Enfield

<h2><strong>Creating a brand for Revitalise</strong></h2>

<p>Revitalise Marketing are marketing consultants &amp; advisors who provide audit checks of your marketing activities via an independent and experienced third&nbsp;party. Aiming to accelerate the growth of B2B SMEs through modern processes along with a vision to transform the marketing of every B2B SME globally.</p>

Branding

Revitalise Marketing

Children's Hospices across London CHaL visual identity, branding and web development.

<h2>Increasing visibility and attracting corporate sponsorship</h2>

<p>Children&rsquo;s Hospices across London (CHaL) is a charity working with six hospices, helping them to care for children with life-limiting illnesses, and to support their families. But a cut in government funding two years ago had the potential to affect many people&rsquo;s lives. The charity needed to fill the gap with corporate sponsorship &ndash; and this demanded a major brand change.</p>

Enfield

Rebrand of arts and culture venues

Building enthusiasm for local leisure and entertainment

Year

Deliverables

Distinctive identities for different experiences

The new brands in action

Each brand supports a specific purpose.

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