Known Media are a performance-based agency specialising in new customer acquisition and first party data through targeted email, social and native advertising. They help brands and businesses gain valuable new users using their own proprietary software. As a young, agile and technology-driven company, they approached us looking for a modern new website which better reflected the company and helped to visualise their brand story.
We helped to simplify a complex and technical process through the use of icons, infographics and animation. Enabling us to produce visual mock-ups of ad placements showing exactly how Native, Email and Social advertising can deliver new customer acquisition. Graphic devices were animated using SVG animation to build momentum and energy through the narrative and deliver a modern lightweight solution, supporting page speed and meeting strict Google SEO ranking factors.
We focussed on providing a dynamic and modern technology solution. As an industry which sits behind some of the most read advertising out there, it was important to show the product front and centre and develop a bespoke way of presenting their work was key to supporting their content. We supported a move towards a more web friendly content strategy, crafting new messaging and a brave tone of voice, speaking as experts to the tech savvy clients they work with. The resulting look and feel is bold and engaging, built around a core message that highlights their exciting performance based model. Their website was built using the modern and lightweight platform CraftCMS which offers a user-friendly and agile solution, fit for the 21st Century.