Shortly after the launch of their re-brand, we partnered with Social Mobility Foundation to produce their annual review. The review is a real showcase piece for the charity and with the refreshed brand using bolder colours and reflecting a more modern look and feel, this was an opportunity to create something both informative and impactful. It’s an important material produced by the Foundation as this is one of the main sales tools used for fundraising and awareness.
We have produced two consecutive reviews for the company with each brief requiring a 24 page, highly visual document that is both printed and provided as an interactive PDF. The crux of the project lies within the infographic development. Highlighting both the social mobility issues young people face, and the success stories of the charity is key to attracting potential investors, mentors, employers and candidates. Expressing this quantifiable information in a clear and impactful way makes the document both visually engaging for the reader and ensures this content is given prominence.
Alongside the infographics, real-life photography is used. Having photography of actual students, mentors, events and employers adds credibility. Case studies of individuals who have been through the process are documented throughout and attaching images to these delivers a human touch – a necessity for a charitable foundation.
Feedback from both editions has been overwhelmingly positive from the client and their stakeholders and we are proud to maintain our ongoing partnership with the Foundation.