As we mark 20 years of creativity and growth at NU Creative, we launched a special campaign to celebrate this milestone. Our “20 Years of Creativity” campaign has been designed to reflect on our journey, celebrate our community and look forward to the future. We’re going to show you the online activities that were at the heart of our celebration, highlighting how we’ve brought our story to life through social media.
Building anticipation: The teaser phase
Before the official anniversary, we kicked off the campaign with a teaser phase to build excitement and curiosity. This phase featured a series of countdown posts, each designed to showcase a different aspect of NU Creative’s journey.
Countdown -4: Our first office
We began with a nostalgic post about our humble beginnings in a small 3rd bedroom. This storytelling piece highlighted the early days when NU Creative was just an idea brought to life with determination and passion.
Countdown -3: Tim and Sarah throwback
Next, we shared throwback photos of our founders, Tim and Sarah, from the early days of the agency. Accompanied by anecdotes and memories, this post offered a glimpse into the challenges and triumphs they faced as they built NU Creative from the ground up.
Countdown -2: Team before and after
In this post, we showcased a fun GIF featuring our team members from the early days compared to now. It was a visual celebration of how our team has grown and evolved over the years.
Countdown -1: Website evolution
To round off the teaser phase, we highlighted the evolution of NU Creative’s website. This post reflected how our digital presence has changed alongside our agency, mirroring our growth and the changing landscape of the creative industry.These posts, shared as reels, carousels and static images, were designed to generate buzz and anticipation as we approached our 20th anniversary.
The heart of the celebration: The main phase
September marks the official start of our anniversary celebrations, with a month-long focus on sharing stories, showcasing our growth, and engaging with our community. This phase is centred around three key pillars:
Pillar 1: Tim & Sarah’s stories
We shared short videos and carousel posts featuring Tim and Sarah discussing the early days of NU Creative. These posts included anecdotes, challenges, and memorable moments, offering a personal insight into the journey that shaped our agency.
Pillar 2: First project showcase
We took a look back at some of the first projects NU Creative worked on, sharing images and case studies that highlighted our evolution. These posts demonstrated how our approach to creativity and client relationships has grown over the years.
Pillar 3: Team spotlight series
This series introduced key members of the NU Creative team, sharing fun facts and insights into their roles. These posts celebrated the diverse talents within our agency and the people who have driven our success. As we celebrated our anniversary, we also shared photos and content from the event series, capturing the spirit of the occasion and the connections we’ve built over the past two decades.
Looking to the future: The post-anniversary phase
As we move beyond our 20th anniversary, the focus shifts to the future of NU Creative. The post-anniversary phase is designed to keep the momentum going, with a focus on what’s next for our agency.
Pillar 1: The future of creativity
In this series, we’re sharing posts about NU Creative’s vision for the future. This includes discussions about upcoming projects, innovations, and our journey towards becoming a B Corp. We’re also considering launching a podcast to explore future trends in the creative industry.
Pillar 2: Client feedback and suggestions
We’re inviting our clients and followers to share their thoughts on what they’d like to see from NU Creative in the future. This interactive approach helps us engage with our community and gather insights that will shape the next chapter of our agency. These posts will continue to be shared as carousels and static images, ensuring that the celebration of our 20th anniversary extends well into the future.
Amplifying the celebration: our online promotion strategy
To ensure our 20th-anniversary campaign reaches a wide audience, we’ve implemented a strategic online promotion plan. Here’s how we’re amplifying our celebration:
NU Playlist 20th Birthday
We’ve curated a playlist of songs that have inspired our team over the years. This playlist is being shared on social media, and we’re inviting our followers to contribute their own song suggestions, making it a collaborative celebration.
Hashtag campaign
We’ve created a unique hashtag, #NuCreative20, and we’re encouraging its use in all related posts. By tracking engagement and resharing user-generated content, we’re building a community around our anniversary celebration.
Collaborations
We’re partnering with influencers, clients, and industry leaders to share the campaign and reach a broader audience. These collaborations include guest posts and co-created content, helping to expand the impact of our campaign.
Paid advertising
To further boost our reach, we’re utilising targeted ads on Facebook, Instagram, and LinkedIn. These ads are designed to highlight key posts and ensure that our 20th-anniversary celebration is seen by a larger audience.
A journey worth celebrating
Our 20th-anniversary campaign is a reflection of how far we’ve come and a look at where we’re headed. Through our online activities, we’ve engaged with our community, showcased our growth, and set the stage for the future. As we continue to share our journey, we invite you to follow along and be a part of the next chapter of NU Creative.
