At NU Creative, we’ve always believed in building brands that matter—brands that make a real difference to people and the planet.
In January 2024, we relaunched our agency to be purpose-led, with a goal to live by these values in the most transparent way possible.
Today we are proud to say we are officially a certified B-Corp.
For us, this isn’t just a label. It’s a testament to the way we do business, the impact we strive to create, and the values we hold close. It’s about standing up and being counted as a company that’s using its creativity and influence to drive meaningful change.
Why becoming a B-Corp matters
Branding is powerful, but it’s what sits behind the brand that counts. Becoming a B-Corp means putting our money where our mouth is, ensuring that everything we do - whether it’s the projects we take on, the clients we partner with, or the way we run our business—aligns with our commitment to be a force for good, and to put purpose before profit.
To become a B-Corp, you’re assessed on your impact across Governance, Workers, Community, Environment, and Customers. It’s rigorous, honest, and eye-opening. For us, it was a chance to step back and ask ourselves how can we do better, and what kind of legacy do we want to leave?
Our path to certification
The journey to certification was by no means easy, but we’ve absolutely no doubt that it will be worth it. We are unquestionably a better and stronger company for having gone through the process, and this is how we got there:
- Looking Inward: We reviewed every aspect of our business, from how we support our team to how we minimise our environmental impact.
- Stepping Up: We introduced new sustainability initiatives, redefined our internal policies, and made big (and small) changes to live our values every day.
- Helping Others Do the Same: We worked with our clients to encourage more sustainable practices, weaving purpose into the brands we help create.
- Proving Our Impact: The B Impact Assessment pushed us to be transparent, accountable, and ambitious - ensuring we met the highest standards across the board.
Every step has made us a better business, but more importantly, it’s reinforced what we’ve known all along: that creativity, when fuelled by purpose, can create something truly extraordinary. Because the strongest brands are those driven by purpose.
What this means for NU Creative - and you
Our B-Corp Certification is much more than a statement; it’s a promise.
- To our team: That we’ll keep fostering an environment where everyone feels valued and empowered to make a difference.
- To our clients: That we’ll bring the same passion for doing good to your brand as we do to ours—whether that’s through a brand refresh, a bold new identity, or a more sustainable way to connect with your audience.
- To ourselves: That we’ll keep pushing for better, for bolder, for braver ways to use creativity as a tool for change.
For businesses looking to build brands with purpose and authenticity, our certification is proof that we get it. We’re not just saying the right things - we’re living and breathing them.
The journey ahead
Achieving B-Corp Certification is an incredibly proud moment for us, but it’s really just the beginning. We’re committed to growing, learning, and challenging ourselves to make a bigger impact inside our agency, in the work we do, and in the world around us.
We’ll be sharing stories from our journey and insights to help other businesses embrace purpose. So, stay tuned and follow our blog, social channels, and Podcast for more.
Here’s to shaping brands that inspire change, create connections, and leave the world better than they found it. and leave the world better than they found it.
If this sounds like your kind of mission, we’d love to hear from you.
Together, let’s create brands that matter.
