SEO and content marketing are two sides of the same coin. And without one, the other struggles to deliver results. While great content helps attract and engage your audience, SEO ensures that content is discoverable by the right people at the right time.
At NU Creative, we use SE Ranking to monitor search rankings, visibility, and market share, helping our clients build data-driven content strategies that will drive business growth. In this article, we’ll explore how SE Ranking can enhance your SEO and content marketing efforts and outperform your competition.
1. Understanding SE Ranking: A powerful SEO & content marketing tool
SE Ranking is an all-in-one SEO platform designed to help businesses track keyword rankings, analyse competitors, audit websites, and optimise content for search visibility.
For content marketers, SE Ranking is particularly valuable because it provides insights into:
- Keyword rankings – Tracking where your content appears in search results.
- Competitor analysis – Understanding how your rivals perform and what keywords they rank for.
- Search visibility – Measuring how often your brand appears in searches.
- On-page SEO audits – Identifying areas where content can be improved.
By using SE Ranking strategically, you can create SEO-friendly content that not only ranks but also drives engagement and conversions.
2. Using SE Ranking to develop a data-driven content strategy
a) Finding the right keywords for your audience
A successful content marketing strategy starts with understanding what your audience is searching for. SE Ranking’s keyword research tool allows you to:
- Identify high-traffic, low-competition keywords.
- Discover long-tail keywords that match user intent.
- Analyse keyword difficulty to prioritise realistic ranking opportunities.
How to use it:
- Input your core topic into SE Ranking’s keyword tool.
- Find related search terms and analyse their search volume and difficulty.
- Select keywords that balance competitiveness and search intent.
By aligning content with search demand, you increase the chances of ranking higher and driving organic traffic.
b) Tracking search rankings to refine content performance
Once you’ve optimised content for target keywords, SE Ranking helps you track performance over time. This allows you to:
- Monitor ranking fluctuations to spot SEO trends.
- Compare your rankings to competitors in your niche.
- Identify content that’s losing visibility and needs updating.
How to use it:
- Add target keywords to SE Ranking’s rank tracking tool.
- Set up location-based tracking to understand regional SEO performance.
- Use historical data to see which content is gaining or losing traction.
By continuously monitoring rankings, you can adjust your strategy and keep content relevant.
c) Analysing competitors to gain a competitive edge
If your competitors are outranking you, it’s essential to understand why. SE Ranking’s competitor analysis tools allow you to:
- See which keywords competitors rank for that you don’t.
- Analyse their top-performing content and backlink strategy.
- Identify content gaps that you can fill.
How to use it:
- Enter a competitor’s domain into SE Ranking’s Competitive Research tool.
- Review their organic search traffic, top keywords, and backlinks.
- Use insights to create better, more targeted content.
By learning from competitors, you can adapt and refine your content marketing strategy to outperform them.
3. Improving search visibility and market share with SE Ranking
a) Conducting website and content audits
SEO isn’t just about content—it’s also about technical health. SE Ranking’s audit feature scans your website for:
- Broken links and page errors.
- Slow loading speeds that impact user experience.
- Missing metadata and SEO elements.
How to use it:
- Run a site audit in SE Ranking and review SEO health scores.
- Fix technical issues that could be hurting search performance.
- Ensure content is properly structured, mobile-friendly, and optimised.
By maintaining a technically sound website, you give your content the best chance of ranking well.
b) Measuring brand visibility in search results
Market share in SEO refers to how visible your brand is compared to competitors. SE Ranking’s visibility score helps measure:
- How often your website appears for target keywords.
- Your brand’s share of organic search traffic.
- Changes in visibility over time.
How to use it:
- Regularly check your SEO visibility score.
- Compare against competitors to see who dominates search results.
- Optimise underperforming content to increase brand exposure.
If your visibility score is growing, your content marketing strategy is working. If it’s falling, it’s time to reassess and refine.
4. Key takeaways: Why SE Ranking is a must-have for SEO & content marketing
SE Ranking is more than just a rank-tracking tool. It’s a comprehensive platform for building data-driven, high-impact content strategies. By leveraging SE Ranking, you can:
- Find the right keywords to attract your audience.
- Track rankings and optimise underperforming content.
- Analyse competitors and gain a strategic advantage.
- Audit your website to improve SEO health.
- Measure brand visibility and increase market share.
In a competitive digital landscape, content alone isn’t enough. To ensure that your content is working you need data an insights. SE Ranking provides the insights needed to create, optimise, and dominate search results.
Final thoughts
If you want to increase search visibility, outrank competitors, and drive better content performance, SE Ranking is a brilliant tool. Much like the better known SEMrush, SE ranking has all the same features, with a better UI and a much clearer focus on visibility and ranking, which are ultimately the metrics which help to drive real impact and will move the needle on your digital marketing goals.
At NU Creative, we use SE Ranking to deliver data-driven SEO and content marketing strategies that help brands grow. If you’re ready to improve your search presence, then please get in touch, and we’ll show you just how we can help boost your SEO performance.
