The rebrand of Father Christmas. Or in other words, how Santa found his Slay!
THE BACKGROUND
The big guy's been living in this mythical world, but he wanted to vibe with a different crowd. Santa's not just for kids, y'know? Working one night a year? That's a dream job, but he wanted to be more relevant, like, 24/7, 365. Most importantly, he wanted to ditch the old, lame image and become a total badass.
WHAT WE DID
So, we gave Santa a sick makeover. We swapped the boring old look for something fire, perfect for merch that would slay. We came up with some lit taglines to appeal to a younger crowd and designed some dope mascot stickers with a revamped Santa. We kept the hat and beard, 'cause classics never die, but we gave him a fresh new look.
We didn't just give Santa a new logo and visual identity, we hooked him up with the hottest merch. Forget grandma's ugly Christmas sweaters, we've got fire hoodies and headgear. Need to spice up your tech? We've got stickers and phone cases.
Santa's social media game was weak, so we hooked him up with a sick profile. Now everyone can follow his latest adventures.
But why stop there? We're taking this to the next level. Santa's gonna launch his own dating app, 'cause why not? He's taken, but he can help others find their perfect match. And, get this, he's even starting his own tequila brand! Imagine sipping on Santa's tequila at a pop-up bar.
