March 2025

AI - Creative disrupter or destroyer?

30 mins

🎙 New Episode Alert! 🎙

In episode six of 'Beyond the Brief', Tim Lindsay, Sarah Kloosman and Karen Jamieson of NU Creative, have an informal 'on the sofa' chat about the impact of AI on the creative sector through the eyes of our design agency. 

We delve into the impact on our creative team and processes, how AI can be used as a tool to do some of the heavy lifting, and talk about some of the best (and worst!) examples of AI use we've seen in the industry.

Are we scared of the threat or excited by the opportunity?! Come and find out!

You can watch Ep.5 on YouTube (or Spotify), so come on over and give us a follow!

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