February 2025

The art of storytelling in fundraising

26 mins

🎙 New Episode Alert! 🎙

In episode five of 'Beyond the Brief', we speak with the wonderful Ru Watkins, Chief Executive of Hamelin Trust, a charity supporting autistic adults and people with learning disabilities across the county of Essex, to discuss the power of brand storytelling and it's important role in fundraising.

Ru is a senior executive with extensive experience in leadership and change in both private and public sectors. Ru has proven success in delivering sector innovation and loves to create 'calm out of chaos'. Ru's biggest passion is working with and developing people to help them both live and fulfil their full potential.

If you're in the charity, not-for-profit or fundraising space, and are navigating tricky times, then come and have a listen to this latest episode, as we dive into the intricacies of brand storytelling, and discuss the impact getting it right can have not just on fundraising, but the broader impact on organisational change, people and outcomes.

You can watch Ep.5 on YouTube (or Spotify), so come on over and give us a follow!

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