Creating a platform to showcase this leading healthcare innovator’s expertise.
THE BACKSTORY
A member of the Clanwilliam Group, Bluespier collaborates closely with NHS Trusts and healthcare professionals to optimise financial, clinical, and operational efficiency in crucial hospital departments. Their software, Bluespier Software, is utilised by over 60 NHS and private hospitals, enabling them to streamline the management of theatre lists, trauma cases, emergency departments, anesthesia, preoperative assessments, and stock control.
THE PROBLEM
Bluespier's website wasn't reflective of their status as a leading healthcare innovator. The user interface was confusing, the visuals forgettable, and the message wasn't clear. This disconnect between their online presence and their cutting-edge solutions was a major hurdle.
THE SOLUTION
We started from scratch, crafting a simple yet sophisticated logo, colour scheme, and brand identity elements. This provided a strong foundation and set of defining characteristics for Bluespier.
Next, we looked at the user experience. Through content mapping, we identified unnecessary pages and streamlined the user journey. This made key information and pages much easier to find.
Finally, we addressed the lack of clarity about Bluespier's offering. We honed the messaging to clearly communicate the brand's purpose and value proposition.
THE RESULTS
With a clear brand identity, streamlined user experience, and messaging that effectively communicates their value proposition, Bluespier's website is now well-positioned to attract new clients and showcase their innovative solutions within the healthcare sector.
