Behind every technological advancement lies a human story. Clanwilliam brought these stories to the forefront.
THE BACKSTORY
Clanwilliam, a leading provider in health technology, sought to amplify its global impact and showcase the transformative power of its solutions. They wanted a long running campaign which would roll out over print and online platforms to better communicate and celebrate their solutions internally and externally.
THE PROBLEM
The challenge was to not only boost brand awareness but also to humanise the technology, showcasing the real-life pioneers who harness it daily to deliver exceptional patient care. This was to be a flagship campaign that not only communicated their solutions to an external audience but also engaged and inspired internal employees across the business. While the technology itself is impressive, it can seem impersonal without the context of its use. Furthermore, as a global company with customers ranging from the UK to far-flung Fiji, they sought to emphasise not only the human side of their tech solutions but also the global reach of their customer base.
THE SOLUTION
To bring this all together and create a truly human-centric campaign, we named it: "Healthcare Trailblazers – Powered by Clanwilliam."
The campaign was brought to life by the use of powerful storytelling with captivating photography. Clanwilliam identified a number of exceptional customers in Ireland, the UK, Australia, New Zealand, and the Pacific Islands, each with a compelling story to share. Each individual was interviewed, delving into their personal and professional journeys, their passion for healthcare, and the impact they make on patients' lives. They also discussed how they utilise Clanwilliam's technology in their work and the positive difference it makes. To capture their unique personalities and dedication, we art directed the photography, capturing natural portraits and stunning candid shots.
These captivating images and inspiring stories were compiled into a beautiful coffee table book, distributed globally. The full campaign was then rolled out across social media, complemented by a dedicated microsite.
By sharing the inspiring stories of these trailblazers, we aimed to elevate Clanwilliam's visibility within the health tech industry and showcase how their technology is revolutionising healthcare. We also sought to connect with audiences on an emotional level, inspiring them with tales of dedication and innovation.
THE RESULTS
By focusing on the human element, the "Healthcare Trailblazers" campaign has not only elevated Clanwilliam's brand but has also demonstrated the profound impact of technology on healthcare delivery. It has done so by shifting the spotlight onto its people and the positive outcomes they achieve for patients.
