Rapid growth can be a double-edged sword. When Exact Solutions, a leading IT provider for legal firms, found themselves facing this challenge, they knew it was time to rebrand.
THE BACKSTORY
Exact Solutions is a successful IT support and services company, with particular emphasis on supporting legal chambers and law firms. With over 20 years of experience, Exact Solutions navigates the ever-evolving technology landscape, ensuring they're equipped to meet today's and tomorrow's demands.
THE PROBLEM
Rapid growth and a desire to enter new industries necessitated a reevaluation of their brand identity. They needed a clear, compelling message to stand out in a crowded marketplace.
THE SOLUTION
Our collaboration with Exact Solutions began with a brand strategy workshop. By facilitating discussions on their mission, vision, and values, we laid the groundwork for crafting a powerful brand narrative. The core concept of "keeping you connected" emerged, reflecting Exact's expertise and unwavering dedication to client support. We built upon this with a powerful mission statement: "Always on, never off" – a reassuring constant in a world of change. Recognising the generic nature of 'Solutions,' the decision was made to remove it from the logo, allowing Exact to stand out with a more unique brand identity.
This strategic positioning became the foundation for defining Exact's overall brand personality: innovative, future-focused, customer-centric, and expert. Our logo design captured this essence, incorporating a forward-looking sense of motion with a subtle reference to a power button. The resulting symbol conveys reliability and strength while hinting at the company's commitment to "always on" service.
The visual identity extends beyond the logo itself. We created a clean and professional aesthetic that prioritises innovation and expertise while maintaining the dynamic sense of movement.
THE RESULTS
Through this collaborative branding process, Exact Solutions has a clear and differentiated identity that resonates with its current and future client base. The new brand foundation empowers them to confidently expand into new industries while staying true to their core values and commitment to exceptional service.
