Reigniting a love of learning through travel. How Halsbury's brand new makeover now makes planning educational trips a breeze.
THE BACKSTORY
Halsbury is a specialist educational travel company crafting creative itineraries to deliver exciting school trips both at home and abroad. Originally founded in 1986 by teachers who understood the very specific pressures of organising group trips within an educational context, the team today champion tailored trips that meet the needs of both curriculum, learning objectives and fun.
THE PROBLEM
The visual identity was outdated and failed to successfully reflect the company’s enthusiasm for travel, and their adventure-seeking personality. The website lacked a dedicated homepage, with no clear user journey to guide people to dedicated travel content, which resulted in a confusing customer experience. While the provision of trip solutions across so many different subjects, and locations across the globe, meant their website was weighed down with a lot of content that was hidden behind inconsistent navigation that was difficult to use.
THE SOLUTION
We kicked things off with a series of workshops to understand Halsbury Travel Group’s story so far – who they were, how they do things, their market positioning and how they differentiated themselves. This gave us great insight and allowed us to extract key themes that informed the brand strategy, brand architecture and subsequent visual identity.
Our approach to the visual identity started by developing a new logo that spoke to the personality behind the brand. We wanted something bespoke, approachable and playful. The final logo has been created with a hand-crafted typeface. The continuity and flow through each connected letter represents a journey – travelling through exciting new experiences. The brand colours were overhauled, replacing washed out pastels with a more vibrant mix of bold primaries and supporting secondaries.
The final significant aspect of the project was to re-design and build their website. Working closely with their marketing team we restructured the navigation – incorporating a new homepage and mega menu to give better visibility to previously hidden and hard to find pages. The approach to the web design was about making content more digestible. We introduced smarter ways to display information – creating more clearly defined sections within layouts, using accordions and carousels as well as breaking up content with playful illustrations and colour blocks.
THE RESULTS
The positive impact was undeniable. Stakeholders loved the final result, and the new brand identity resonated on all levels.
Their new visual identity, with its playful logo and vibrant colour palette, perfectly captures their adventurous spirit and passion for travel. The redesigned website, with its intuitive navigation and engaging design, makes it easier than ever for educators to find the perfect educational trip for their students.
This transformation empowers Halsbury Travel Group to continue delivering exceptional travel experiences for schools. The new brand identity will resonate with educators and students alike, inspiring a new generation of explorers. With a clear and user-friendly website, Halsbury Travel Group is well-positioned to continue its journey as a leader in educational travel for years to come.
