Children’s Hospices across London (CHaL) is a charity working with six hospices, helping them to care for children with life-limiting illnesses, and to support their families. But a cut in government funding two years ago had the potential to affect many people’s lives. The charity needed to fill the gap with corporate sponsorship – and this demanded a major brand change.
We introduced a hand-drawn logo, with London icons in bright colours, conveying a sense of energy and positivity. This strong, versatile identity is helping CHaL get noticed among the sponsors it needs – and renewing enthusiasm among its employees and those at the associated hospices.