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Increasing visibility and attracting corporate sponsorship

Children’s Hospices across London (CHaL) is a charity working with six hospices, helping them to care for children with life-limiting illnesses, and to support their families. But a cut in government funding two years ago had the potential to affect many people’s lives. The charity needed to fill the gap with corporate sponsorship – and this demanded a major brand change.

Year

2018

Deliverables

Visual identityBrandingWeb Development
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A new look for a new approach

Having agreed the foundations of a new mission statement, values and proposition, we created a fresh visual identity. This helped reinvent the charity, making it more attractive to companies looking for good causes to support.

Eye-catching visual system

We introduced a hand-drawn logo, with London icons in bright colours, conveying a sense of energy and positivity. This strong, versatile identity is helping CHaL get noticed among the sponsors it needs – and renewing enthusiasm among its employees and those at the associated hospices.

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