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Building enthusiasm for local leisure and entertainment

When Enfield Council wanted to rebrand three of its leisure venues, the brief challenged us to reflect their energetic spirit in a modern way – while conveying a strong sense of tradition, and the personality of Bruce Forsyth, the borough’s most famous son. We also created two new brands: Active Enfield for sports, dance and health facilities, and Enfield Presents, the arts and culture umbrella brand.

Year

2017

Deliverables

Visual identityBrandingWeb DevelopmentMagazine
enfield
enfield
enfield

Distinctive identities for different experiences

Our branding team developed Enfield Presents entity with a name that suggests anticipation of a show, and the visual identity – based on a simple star graphic – supports the individual venues’ brands, rather than outshining them. For each venue, the new brand reflects a specific purpose: the Millfield Theatre is home to pantomime and theatrical spectacle, The Dugdale is a community performance space, and Enfield Festivals provides a forum for local events.

The new brands in action

Our digital team created a series of websites, using a bespoke content management system, integrated with Enfield’s ticketing software. Then, to help roll out print and online communications, we produced a set of guidelines. Feedback from the council and community has been highly favourable, as the venues can now build on their past successes well into the future.

Each brand supports a specific purpose.