Hireworks provides cutting rooms and editing systems for film and TV post-production, and has been involved with major movies such as Skyfall and Gravity. It also offers live editing facilities for outdoor events, including Wimbledon. Despite this success, the company felt its brand was dated. Our challenge was to rebrand it as one of the leaders in its industry.
We began with industry research, and worked with the Hireworks team to develop its mission and values, and define its unique position in the market. This work resulted in a clear brand story, supported by a fresh logo and distinctive ‘O’ graphic. We then developed marketing materials, a new website, HTML emails and a variety of merchandise.
As Hireworks is all about TV and film, we could use imagery that really built the credibility of the brand. Although the launch was very recent, the new look is grabbing a lot of attention, and our client says there’s a new energy in the company.